Susie Ayson-Yabut

In the heart of Pampanga, where the aroma of sweet rice cakes fills the air, stands Susie’s Cuisine—a culinary landmark rooted in tradition. But beyond the delightful Kapampangan delicacies is a tale of courage and perseverance led by Jesusa “Susie” Ayson-Yabut, a bold entrepreneur who shows that success is built on a fearless spirit and a generous heart.

From Passion to Culinary Empire

Ms. Susie reveals what it truly means to be bold and game-changing in business. Her journey is no overnight victory; it’s defined by resilience. “Know what you want and never give up, "she shares, reflecting the many hours spent transforming her passion into a thriving enterprise.

For her, hard work and perseverance aren’t just words—they’re the heartbeat of her business. She leads with a hands-on style that draws her team closer, reminding us that real leadership involves nurturing an environment where everyone feels valued and respected.

Braving Risks and Embracing Confidence

Business expansion, Ms. Susie points out, means stepping beyond comfort zones. “An idea is nothing without execution, "she emphasizes, highlighting the leap from concept to reality. This approach demands trust in oneself and in the collective strength of a dedicated team. Success, she reminds us, isn’t instant—rather, it’s a steady blend of time, effort, and collaboration.

Giving Back Beyond the Kitchen

What truly sets Ms. Susie apart is her commitment to social responsibility. Actively involved in programs for Aeta communities, supporting detained individuals, and offering help to scholars, she measures success by how many lives she can uplift—not just by financial gains. Her brand of bold leadership shows that when we extend our reach beyond profit, we can become agents of positive change.

A Lasting Legacy

Ms. Susie’s story exemplifies how bold leadership combines resilience, courage, and an unwavering focus on community. Her insights are more than business lessons; they’re life lessons, reminding us that the most meaningful legacies are built on determination, compassion, and a willingness to support others. In a world that often insists on conformity, she stands as a beacon of authenticity—proving that staying true to yourself, taking calculated risks, and leading with heart can spark inspiration for generations to come.